100% (GOOD RATED) Theories and concepts of consumer behavior

Using the theories and concepts of consumer behavior covered in AMB200 course, explain why consumers tend to apply a more rational approach in making consumption decisions involving expensive products or services. 

Your essay should be approximately 300 words (+/- 10%). 

You must demonstrate an adequate understanding of the theories covered in class and integrate relevant literature resources. Use 2 to 3 literature sources. Your essay should be brief and precise.

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