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Niloo Novelty & More business is to manufacture and sell varieties of children toys, women clothing accessories and dried packaged fruits.  Workforce does not seem motivated and there is no formal established method to quantify individuals performance Employees are lethargic with high turnover and absenteeism. Overall, Niloo is not doing well financially stocks have been diving downwards for last three quarters.  The new strategic direction is to “sell more” in order to survive.  As part of their SMART goals, each employee is asked to “produce and sell as many as you can”.  Managers were also strongly recommended to encourage job crafting, non-financial quarterly recognition plaques, 360 degree appraisals and stock-options for top 3 performers in each team.  Do you think these are effective moves explain why or why not?