Refer to uploaded files.

Critique (i.e. analyse what the organisation did well and/or what they could do better) the use of social media in the communication management efforts of an organisation of your choice. Please pick one campaign that the organisation has done/is doing to critique. 

Campaign type: Do note for this assignment, you will need to work on a for-profit organisation. The organisation chosen can be local or international. There is no time frame for the campaign i.e. it can be a current campaign or one that was done several years ago (try not go back beyond 10 years).