Case Analyise-Order now from essaywritingagents.com

Case Analyise-Order now from essaywritingagents.com
  
Students are required to analyze the following three cases and answer the accompanying case questions: 
– Case 1: Samsung 
    
Format:
– TNR 12pt
, 1.5 spacing 
– Max: 4 pages for each case 
– The questions
STRATEGIC MARKETING 
SAMSUNG 
1. Identify the most important secondary target market of Samsung after the high-income families? Provide your justification. 
2. Discuss how the new corporate identity program as presented in Exhibit 5 supports the new positioning strategy of Samsung. 
3. Compare and contrast the 3 types of retailers used by Samsung in Canada. 
4. Compare the brand value of Samsung in 2019 (before pandemic Covid-19) and 2020 as published by Interbrand (www.interbrand.com). Briefly explain. 
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