Discuss a Retail Trend

This week, we are discussing marketing in terms of retail operations.
1.  Do some research and identify a trend that is happening at retail. This can be any trend — tracking consumer behavior in stores, more authentic experiences, partnerships, more sense of community, personalized products/services, using real people as spokespeople, pop-up retail shops, experiential retail, retail stores as social hubs and so on!  Find something that interests you.  (Make sure the trend is fairly NEW; Schipt is no longer new or novel.)
2.  How does this particular trend relate to how consumers are evolving?  In other words, how does it relate to consumers today wanting what they want, when they want it, the way they want it.
3.  Give an example of a brand or retailer that is doing a good job leveraging this trend and tell how they are doing so