Find a retailer to sell home gym equipment

In this writing assignment you will research and report on an instructor provided retail scenario. 

This assignment fulfills:

  • Module Objective 2: You will have explained what a distribution channel is and what functions distribution channels perform.
  •  Course Objective 5: You will have examined the major product distribution channels.

The Assignment 
Conduct research and produce a paper based on that research focused on finding a retailer to sell home gym equipment. Your company produces mid-range priced home gym products. What retailer will you select offer exclusive rights to carry your home gym products? You can only select one retailer. Detail why this is the primary choice retailer for your product line. You are only concerned with United States or North American markets. Clearly identify the distribution channel of your choice and the functions it performs, as well.

Resources
Review the module lecture notes for details on the subject.

Acceptable Length
Submit a paper no longer than 300 words.

Formatting Requirements

Refer to the “Syllabus, Assignment Completion Guide” and put your name, course and section number, and assignment title at the top of the document.

  • One-inch margins
  • 12-point Times New Roman font
  • Double line spacing in the document

To earn a top score, your paper should:

  • Review the dynamics of retail distribution.
  • Detail your retailer selection and validate why the retailer was a fit for your product line.
  • Meet all formatting requirements.

To Submit
Using Microsoft Word (or another word processing program allowed by your instructor), save the document with a filename that includes the assignment title, your first initial, and last name.