Leung, O. (2017). OrganiGram: Navigating the cannabis industry with grey knowledge. Ivey Publishing.
Review readings from unit 1.
Thoroughly read the case. It is recommended that you read 2-3 times.
Prepare a 5-page report (12-point font, double spaced not including the title page or reference page), that addresses the following questions:
Describe the industry in which Organigram is operating.
What factors contribute to the ambiguity faced by Organigram?
What possibilities currently exist for Organigram to grow? Will they change with legalization and if so how?
What evaluation criteria should Organigram use when assessing growth options while keeping in mind the recommendations from the Task Force?
What would you recommend Organigram’s next steps be?
What changes may occur within the industry that may impact Organigram’s growth?