Lesson 2: Project Section 2- Company Background and History Strategic Management

This assignment is a building block for the project required to be submitted at the end of the module. See the Assignments page for an outline of the project and assignments rubric. 
Evaluate the external environment and the companys capabilities and/or competitiveness.

This assignment continues with the publicly traded company you selected.

Perform an analysis on the companys external environment:

Select one of the analysis methods highlighted in chapter three.

Describe the method chosen and why it was chosen.

Analyze the external environment utilizing the method you chose.

Report your results.

Comment on the continued viability of the company based on the results.

Perform an analysis on the companys resources, capabilities and/or competitiveness.

Select one of the analysis methods highlighted in chapter four.

Describe the method chosen and why it was chosen.

Analyze the company based on the method chosen.

Report your results.

Comment on the continued viability of the company based on the results.

This project requires the evaluation of a publicly traded company. The completed evaluation will besubmitted for grading in Week 7. Prior to the project submission, milestone assignments need to becompleted throughout the course. These milestone assignments are graded and provide importantfeedback so that the project can be developed and improved prior to submission.

Information for the Final Paper, so you have an idea:

The evaluation will include the following: 
Section 0: Cover Page 
Section 1: A Review of the Mission, Vision and Core Values of the Company 
Section 2: Company Background and History 
Section 3: Executive Summary 
Section 4: Competitive Analysis Porters Model 
Section 5: Key Success Factors 
Section 6: SWOT Analysis 
Section 7: Driving Forces Analysis 
Section 8: Financial Analysis 
Section 9: Summary and Conclusions 
Section 10: References