Marketing Analysis of Personalized Cancer Vaccines

You will use the Business Product Idea that you created in 3-2 to now develop your market analysis.

For the assignment you will:

Compose a document, at least 2 pages in length, in which you identify the following:

  • Who is in your target market, defined by demographics.
  • The size of your target market and growth rate.
  • Any unmet or poorly served needs they have.
  • Any health care trends that might affect future growth.
  • The needs/wants your practice will satisfy.