Reading Assignment

Burger King Mobile Campaigns
http://www.digitaltrainingacademy.com/casestudies/2019/07/cannes_winner_burger_kings_whopper_detour_takes_top_direct_marketing_prize.php

How did Burger King use mobile marketing?
What was the goal of this campaign?

 
https://www.businessinsider.com/burberry-burned-37-million-of-goods-to-protect-its-brand-2018-7 
1. Why do brands like Burberry and Louis Vuitton “burn” their unsold bags?
2. Briefly explain the long term effects of sales promotions on brands such as Louis Vuitton.