Soko Jewelry, Fast Fashion, and Building a Virtual Factory

Please write a 10 page minimum analytical essay regarding the attached case study. Please use the questions below as a guide to write your essay addressing each question within your analysis. The ten pages include your cover page, abstract, and reference page. So the actual content or body of the essay should be a minimum of 7 pages.

Soko Jewelry, Fast Fashion, and Building a Virtual Factory

1.  What is Ella Peinovich’s dilemma?
2.  What are the challenges and opportunities entrepreneurs and startups face when scaling an early-stage success in an emerging market
3. What are they using in terms of data and how it’s being used to drive their actions?
4.  Discuss the costs and benefits of saturating a current market versus expanding to new markets.
5.  Discuss researching and diversifying a product line vs. pushing it out more widely.
6. Analyze the impact on the organization, the workers, leadership, and the customers.