Strategic Marketing

23Jan 2022 by

Many people have participated in a market research survey at some time in their lives. With reference to any survey that you actively participated in, discuss the questions that follow. If you have not experienced a market research survey, take a survey on the Internet:

Evaluate how effective the survey was in measuring how you felt about a product.
Explain whether you feel your response in the survey helped improve or will improve the product being marketed.
Describe how you might have gathered information differently so that the survey was more effective.