You will identify a company with global business (yes, any global firm), and evaluate the key aspects of its competitive environment and international strategy. I have provided three questions below to help you organize the analysis. The final deliverable is a one-page report (Word format, single-spaced, 12 point font, 1 inch margin on all sides) to be submitted to the designated Assignment folder on UMLearn before the deadline. Proper references to information sources are required and must be presented on a separate page (in any common reference format such as APA). Please note that you MUST draw on multiple sources of information, such as newspaper, website and journal articles etc., in order to ensure a deep and comprehensive understanding of the company with respect to the three questions listed below. Penalty will be applied to any late submissions as explained below.
Follow these three questions when writing up the one-pager (please keep balanced across the three sections):
- Business and competition: What main businesses is the company running? who are the main competitors? How well the focal company is doing relative to these main competitors?
- Internationalization process: How well has the company been internationalizing? How has the firm come to this stage in terms of steps (strategies, regions, entry modes, etc.) along the process of globalization? Any significant issues/concerns or challenges do you see facing the company?
- Motivations and Advantages: What do you think are the fundamental motivations for the company’s globalization? Applying your learning from the textbook, do you think those motivations are well grounded? What do you see as top advantages and disadvantages for the company to further expand in the world?